One of Fast Company’s 2021 Innovation By Design award winners, the digital map streamlines all this information-including real-time arrivals-into an app and map with one visual language. “The disconnect from having our customers use two different visual forms to try to understand where service is felt wrong to me.” “I’m personally directionally challenged and really rely on maps,” Meyer says. Before, service updates and changes were mostly communicated on paper inside stations. In 2020, Meyer worked with the interactive agency Work & Co to develop a digital version of the subway map that riders could use to plan journeys and see when service changes might affect their routes. Nonetheless, it’s been the MTA’s subway map for more than 40 years.Ī few years ago, the MTA began reconsidering the wisdom of the Hertz design in the digital age. It features a more accurate representation of the city’s layout and distances between stations but simplifies some of the subway routes by combining multiple lines into a single trunk. The next year, Vignelli’s map was replaced by one designed by Michael Hertz Associates, based on Tauranac’s concept. But there is no relationship between the subway routes and the city above,” Tauranac said. “It’s made some lovely T-shirts for us at the MTA. Tauranac praised Vignelli’s version as aesthetically pleasing, but brushed it off as more art than information.
As explored in a recent book from documentarian Gary Hustwit, Vignelli was pitted against the chair of the MTA Subway Map committee, John Tauranac, who had his own idea for a more geographically accurate map.
By 1978, a debate over the future of the stylized but technically inaccurate map was staged at the Cooper Union art school. Created by legendary designer Massimo Vignelli and his team at the New York office of Unimark International, the decidedly minimalist design didn’t take long to raise eyebrows, as the locations of subway lines on the map didn’t actually align with the reality. The new subway map is more than a little reminiscent of the iconic, if once controversial, subway map from 1972.
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MTA chief customer officer Sarah Meyer is leading the effort to redesign the system’s maps, and says the bus map offers “geographic relevance” to show how many blocks it will take to get from one place to another, while the abstract subway map provides a simple way to know where to change trains or how to get across town. The new abstract maps are coupled with more geographically accurate maps of the city’s bus system, offering more detail on the exact location of services. The new map simplifies the shape of the city, and the precise location of subway lines, to give riders an easily comprehensible overview of the system, showing which lines connect and how to get across boroughs or into different neighborhoods. The printed map, now being tested on the walls of nine subway stations, is an updated version of a 1970s-era map that has become a classic example of informational design. It’s an attempt to clarify where each line goes and how they connect at stations. Rolling out in a handful of stations across the city, a pilot version of the Metropolitan Transportation Authority (MTA) subway map features an abstract version of the city, overlaid with bold lines marking each route.
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